Helping Your Brand Disrupt & Innovate for Growth
You're an ambitious, forward-thinking executive with a desire to innovate and create powerful solutions for your customers. You understand the value of collaborating with international partners but might feel intimidated by the complexities and challenges that come with it.
Fret not; you've come to the right place. You need an indispensable guide to overcoming these challenges and unlocking your company's full potential.
Madge Innovate: The Catalyst for Your Success
A Winning Formula for years
Merging Design, Technology, Innovation with Business Intelligence and Relationship Management.
Dive into a realm where passion meets innovation, and exceptional results come to life. As an industry-leading creative consultant, Steven Madge has built a reputation for turning ideas into profitable solutions that exceed customer expectations. With an unquenchable thirst for knowledge and a fierce determination to excel, Steven's unique perspective will inspire you to transform your business and pave a path of innovation in your market.
Strategic Innovation Partner:
Steven Madge
My life as a disruptive entrepreneur operating in a world of design, technology and digital innovation that transformed my passion for cars & technology into a lifelong career.
My mission today is to empower creative minds to transform their ideas into innovative, profitable solutions that stand out in the digital economy.
Discover the Key to
Unlocking Your Global Innovation Potential
About Me
Steven Madge is a worldly Strategy Business Executive currently living in Nashville, TN, USA. Steven has earned a reputation as an Entrepreneur and Transformational Business Leader with a passion at the intersection of Strategy, Digital Transformation, Marketing and Consumer Experience. Highly skilled in Business Intelligence and Strategy Analysis with the ability to connect the dots as a storyteller, between people and data, to deliver accurate, value-added insights that inform and improve strategic decisions.
An Engineering Degree coupled with a visionary mindset, provided an avenue to work with Executive Leadership Teams and colleagues to architect, develop and execute strategies that drive organic and inorganic growth.
Proud multi lingual English - American, with Dual Citizenship.
Madge Innovation’s disruptive business transformational approach supports companies in Strategy, Design, Development & Research of new innovative product solutions and digital services, that target future market needs and desires.
Speed is critical to success.
International Business Relationships
An Expert in Bridging the Gap = My Sweet Spot
Navigating the world of international business relationships can be daunting. Cultural differences, language barriers, legal issues, and partnership challenges can all be overwhelming. But with Madge Innovate Partners by your side, you'll find yourself empowered with insight and wisdom to break through these barriers and forge lasting connections that lead to success.
Years of international activities, projects and business transactions have help accelerate acquisitions, supported JV engagements and geographic expansion between the USA & Europe.
We may speak the same language and drink the same beer, but often have a completely different understanding of what’s expected in business.
A proud English American with dual citizenship, I have lived in 5 countries, I’m multilingual and have conducted business in more than 24 countries.
Customers & Countries
I have worked for and consulted with some of the worlds best brands.
Steven Madge has always been driven by an unrelenting passion for cars and technology. Throughout his life, he has harnessed this passion to create groundbreaking concepts that have revolutionized industries. As a disruptive entrepreneur, Steven operates at the intersection of design, technology, and innovation, turning seemingly impossible ideas into lucrative ventures.
Interior & Exterior involvement: Aston Martin DB9 > Audi A2, A6, A8 > Bentley Continental GT > BMW 2, 3, 5, 7, X3, X5 Z1, Z4 Series > BMW Motor Cycles > Citroen ZX, AX > Coach NY, Virtual Sampling > DAF Trucks CF Series > Dodge Ram > Ford Mondeo, Focus, Fiesta, Flex, Explorer > Jaguar, S, X Type > Jeep Grand Cherokee > Land Rover, Range Rover, LR2 > MAN Trucks, F90 Series > Maybach Type 57 > Mercedes A, C, E, M, G, S, Class, Actros Truck Series > Mini Cooper > Mitsubishi Carisma, Space Star > Navistar Trucks > Opel Astra > Porsche Cayenne > Rolls Royce Phantom > Smart For Two > Target, Digital Merchandize > Volvo, V40 > VW Golf Mk 5 > Whirlpool, Percieved Quality Product positioning.
Memories are made when you're traveling - not when you're confined to your desk.
The 80’s
Lotus Cars, Norfolk, UK. 1979 was my lucky break joining Lotus working on the original Lotus Esprit Turbo.
DeLorean, Belfast, Ireland. I worked on the interior design of the famous DMC 12 back to the future DeLorean. Then became involved in the production launch as a technical troubleshooter, walking the state of art factory lines.
BMW, Munich, Germany. As a young Feasibility Engineer at BMW Munich, led a team of 18 in the design and development of the BMW Z1 sports car, creating BMW’s trend setting Z series vehicle platform. Known as the “Technologie Jäger” a hunter of future technologies and manufacturing process to give BMW a leading edge. Continued on to develop many leading edge vehicle interior programs, including the iconic BMW E30 M3. Followed by BMW 3,5,6,7 and 8 Series interiors.
The 90’s
Formed Trimtec Autotechnik, Germany’s most recognized design and innovation consultancy for automotive interiors. In 10 years, achieved annual sales of $25M and built workforce of 200 employees.
Helped reduce BMW’s product development times by app. 20% with increased efficiencies of innovative benchmarking processes and new cutting-edge 3D software solutions.
Formed 2Compare Experts in Benchmarking - Germany. Competitive intelligence for automotive interiors, providing OEMs the TRIMDAT 3.2 Software Solution. Consisting of Europes largest Benchmarking database for OEM vehicle interior products and components.
Opened satellite offices in Japan and Malaysia to support Mitsubishi Motors Japan and Proton Malaysian State owned OEM to develop first Malaysian export vehicle.
The 2000’s
Formed MADGE Analytics & Design - Detroit, MI. Management Consulting company focused on Product Transformation. Built a team of 24 subject matter experts, acting as a consulting resource for automotive and consumer product industries. Clients included: Audi, Chrysler, Ford, Hyundai, Toyota, and Whirlpool.
Toyota: 2010 created the world’s first 3D digital consumer and product research process that established global and consumer variations, in product to market expectations. First Toyota followed by Whirlpool and Coach.
Whirlpool: Challenged existing industry paradigm with new architecture and innovation, shifting consumer perceived value and product content to the principal’s market advantage.
Hyundai, Seoul, Korea. Helped with the development and “brand” marketing strategy, that translates global luxury vehicle market intelligence into actionable product development design criteria, for Hyundais’s future luxury brand, now known as Genesis.
RTT Real Time Technology - Pasadena, CA. Member of cutting edge 3D visualization software company, specializing in digital marketing solutions and computer-generated imagery (CGI). Yearly revenues of $120M. Company was acquired by Dassault Systèmes.
Dassault Systems - Los Angeles, CA. A Brand Ambassador focused on connecting with industry influencers, visionaries and thought leaders, to help our them "Create, develop and implement Future Digital Strategies".
CAPGEMINI INVENT - Atlanta, GA. Promoting Digital Transformation to CxO’s to envision what’s required to address the new digital economy along their entire digital value chain. This includes Digital: Design, Engineering, R&D, Manufacturing, Smart Factories, Supply Chain, Logistics, Marketing, and Sales processes, that drive real business value and speed to market.
The 2020’s
BRIDGESTONE AMERICAS – Nashville, TN. Evaluated future market disruption within Mobility & Transportation incl. EV, Smart Cities and Future Retail sectors. Explored whitespace opportunities that accelerate business growth, including innovative technologies, data analytics, product sustainability, and digital retail.
2023 Formed MADGE Innovate - Nashville, TN. Offering my 40 years of disruptive business transformation experience, to support my clients in Strategy, Design, Development & Research of new innovative product solutions and digital services, that target future market needs and industry change.
Projects & Case Studies along the Journey
