Steven Madge standing with his arms crossed, smiling, in front of a large digital screen displaying a colorful image.

An Expert in Bridging the Gap

I started as an automotive designer and spent my career moving closer to the decisions that define performance: where strategy becomes product, and product becomes business results. Over four decades I’ve worked across Europe and North America with teams building everything from iconic vehicles to modern digital platforms for engineering and manufacturing.

My edge is how I see patterns. I’m dyslexic — and I don’t hide it. It shaped how I think: I connect dots quickly, challenge assumptions, and translate complexity into simple, high-quality choices. That’s why boards and executives bring me in: not for theory, but for clarity, momentum, and outcomes.

Today I support boards, investors, and operators who want to make smarter calls faster — and execute with confidence.

Steven Madge sitting in BMW Z1 sports car, smiling at the camera during the 1987 BMW Z1 prototype press release event.

Steven Unboxed

Adventure | Risk Taker | Product Innovator | Master Adaptor

Steven Madge has always been driven by an unrelenting passion for cars and technology. Throughout his life, he has harnessed this passion to create groundbreaking concepts that have revolutionized industries.

1979 was my lucky break joining Lotus Cars & working on the famed DeLorean DMC 12, followed by the iconic BMW M3 E30 and the innovative BMW Z1 and many more…

Dyslexia became my “Superpower” helping me to think and operate differently, to take risks, be adventurous, adaptive. I became a Chameleon in my business ventures.

I traveled the world, started several highly successful businesses, I gained product experience and cultural understanding, I had fun, but also learnt from my mistakes.

Today as an executive consultant and mentor, Madge Innovate offers it’s business experience and knowhow to Start-ups, Established Organizations, VC’s and Private Equity Companies.

Steven Madge sitting on the side of a vintage DeLorean time machine car with gull-wing doors open, parked in front of a residential building, wearing a blue polo shirt, black shorts, and sandals.

“Failure is only the end, if you decide to stop.”

Richard Branson

Ferrari 488 GTB sports car with gold rims driving on a highway, followed by a red sports car and a black convertible, with greenery and blue sky in the background.
Steven Madge at a desk looking at a computer screen displaying a detailed image of a car wheel, likely in a workshop or tech lab setting.
Celebrating 35 years of MADGIK innovation.
Steven Madge presenting colorful concept art of cars on a blue display board at a 1997 interior design event.

My journey through life is full of memorable experiences and innovative products designed to perfection, excelling in quality, performance and technology. World class solutions that just simply work.

My “vision” and passion is to innovate, disrupt, lead, inspire, have fun, live a balanced life, learn from my mistakes and to make a significant difference.

My “mission” is to help and mentor creative minds to transform product ideas into powerful unparalleled innovative and creative product solutions, that sell in the digital economy.

Vision & Mission

Capitalize on my past & create a better future

Innovation is turning an idea into a profitable and customer centric reality.

My Story Starts Like This

Fascinated by Bowie, but then I meet Branson

Growing up in the UK my nick name was MADGIK, and I was obsessed with bikes, cars, technology and creative musicians like David Bowie, Prince and Madonna. I was also inspired by entrepreneurs like Richard Branson and Colin Chapmen.

In business I was a bit like David Bowie, a chameleon changing my image and business approach, to suit the market needs.

Whilst living in Germany I was a creative automotive designer, then an analytical engineer and product strategy advisor. I played in Fashion and Lifestyle as a consultant in New York, experimented as an environmentalist developing Wind Turbines in Detroit. Later in life I became involved with Hollywood style digital visualization technologies which lead me to a Paris based software company where I became a global Brand Ambassador.

Red circle with the white Virgin logo in script lettering on a black background.
A red background with white and pink text quoting Richard Branson: "Screw it, let's do it!" and additional motivational advice, with the Virgin logo in the bottom right corner.
Stylized illustration of David Bowie's face with his red hair, featuring an orange lightning bolt across his face, and the text 'David Bowie' beneath.

“I don't know where I'm going from here, but I promise it won't be boring.”

David Bowie

Lotus Cars badge with green and yellow concentric circles.

“Simplify, then add lightness.”

Colin Chapmen, Founder

Just like Sir Richard Branson I also have a “Superpower” I’m a Dyslexic Thinker.

I’m also an Enneagram Type 3w2, a Visionary, a Risk taker, a Visual Learner and YouTube junky.

I’m a Business Storyteller

Steven Madge having a discussion around a conference table in a meeting room, with framed documents on the wall and a large plant in the background.

Business storytelling can be an effective communication tool, its the art of using stories that communicate and connect with employees, customers, suppliers, partners, and investors. By telling a story, you can share product information, your vision, or introduce customers to your brand in a way that's captivating and memorable.

The purpose of business stories isn't entertainment, but to translate a specific goal or desired outcome.

  1. What motivates the company’s founders and its employees?

  2. What purpose and goals is the company and its product created to solve?

  3. Why should buyers pick your brand over competitors?

  4. It’s about making your company human, thought-provoking and noteworthy.

Great stories get more. More funding. More demand. More emotional connection. More repeat orders.