An Expert in Bridging the Gap

With over 35 years of experience working on iconic international projects and business transactions, our team specializes in helping executives like you overcome the challenges of working with European and American companies. As a disruptive entrepreneur, Steven operates at the intersection of design, technology, and innovation, turning seemingly impossible ideas into lucrative ventures.

Steven Unboxed

Adventure | Risk Taker | Product Innovator | Master Adaptor

Steven Madge has always been driven by an unrelenting passion for cars and technology. Throughout his life, he has harnessed this passion to create groundbreaking concepts that have revolutionized industries.

1979 was my lucky break joining Lotus Cars & working on the famed DeLorean DMC 12, followed by the iconic BMW M3 E30 and the innovative BMW Z1 and many more…

Dyslexia became my “Superpower” helping me to think and operate differently, to take risks, be adventurous, adaptive. I became a Chameleon in my business ventures.

I traveled the world, started several highly successful businesses, I gained product experience and cultural understanding, I had fun, but also learnt from my mistakes.

Today as an executive consultant and mentor, Madge Innovate offers it’s business experience and knowhow to Start-ups, Established Organizations, VC’s and Private Equity Companies.

“Failure is only the end, if you decide to stop.”

Richard Branson


My journey through life is full of memorable experiences and innovative products designed to perfection, excelling in quality, performance and technology. World class solutions that just simply work.

My “vision” and passion is to innovate, disrupt, lead, inspire, have fun, live a balanced life, learn from my mistakes and to make a significant difference.

My “mission” is to help and mentor creative minds to transform product ideas into powerful unparalleled innovative and creative product solutions, that sell in the digital economy.

Vision & Mission

Capitalize on my past & create a better future

Innovation is turning an idea into a profitable and customer centric reality.


My Story Starts Like This

Fascinated by Bowie, but then I meet Branson

Growing up in the UK my nick name was MADGIK, and I was obsessed with bikes, cars, technology and creative musicians like David Bowie, Prince and Madonna. I was also inspired by entrepreneurs like Richard Branson and Colin Chapmen.

In business I was a bit like David Bowie, a chameleon changing my image and business approach, to suit the market needs.

Whilst living in Germany I was a creative automotive designer, then an analytical engineer and product strategy advisor. I played in Fashion and Lifestyle as a consultant in New York, experimented as an environmentalist developing Wind Turbines in Detroit. Later in life I became involved with Hollywood style digital visualization technologies which lead me to a Paris based software company where I became a global Brand Ambassador.

Just like Sir Richard Branson I also have a “Superpower” I’m a Dyslexic Thinker.

I’m also an Enneagram Type 3w2, a Visionary, a Risk taker, a Visual Learner and YouTube junky.

“I don't know where I'm going from here, but I promise it won't be boring.”

David Bowie

“Simplify, then add lightness.”

Colin Chapmen, Founder


I’m a Business Storyteller

Business storytelling can be an effective communication tool, its the art of using stories that communicate and connect with employees, customers, suppliers, partners, and investors. By telling a story, you can share product information, your vision, or introduce customers to your brand in a way that's captivating and memorable.

The purpose of business stories isn't entertainment, but to translate a specific goal or desired outcome.

  1. What motivates the company’s founders and its employees?

  2. What purpose and goals is the company and its product created to solve?

  3. Why should buyers pick your brand over competitors?

  4. It’s about making your company human, thought-provoking and noteworthy.

Great stories get more. More funding. More demand. More emotional connection. More repeat orders.