The challenges for VCs & PEs is to invest in companies with Great Products and Services with a Competitive Edge.

But it’s not always that simple. WE CAN HELP YOU

Investors want an innovative and cool product, or an intriguing new service that offers a competitive edge. To bring to market a solution that hasn't been offered before, something that customers can't do without. Product desirability.

Investors look for a competitive advantage that maximizes effectiveness throughout the products lifecycle market share and returns, before fast following competitors enter the market, potentially effecting profitability.

However, what if the product fails or doesn’t deliver on its promise? Poor quality, doesn’t meet expectations, potential patent infringements, etc. What about the exit plan and a chance to see a financial return?

Unchecked Issues: With speed to market pressure and fast growth, design quality and product issues are often overlooked or ignored, with a “we’ll fix it later" attitude.

The Bottom-Line: PEs and VSs spend a lot of time conducting financial and business due diligence BUT NOT enough time evaluating the product or service for its design, quality, longevity, branding and competitive positioning.

Product Due Diligence

This is where I come in the product expert.

A custom report catered to your product or service will be created and presented empowering you to make an informed decision regarding your investment.