“Innovation turns ideas into profitable solutions that exceed customer expectations through excellent design and execution”

“Innovation turns ideas into profitable solutions that exceed customer expectations through excellent design and execution”

“Innovation turns ideas into profitable solutions that exceed customer expectations through excellent design and execution”

Steven D Madge

My life as a disruptive entrepreneur operating in a world of design, technology and innovation that transformed my passion for cars & technology into a lifelong career.

Steven Madge wearing a light blue blazer and white shirt sitting at a conference or exhibition with booths and people in the background.

“My mission today is to empower creative minds to transform their ideas into innovative, profitable solutions that stand out in the digital economy”

Steven Unboxed

Adventure | Risk taking | Product innovator

For 40 years I’ve worked for some of the most renowned companies in the world and was engaged is some of the most recognized, iconic and innovative projects out there.

1979 was my lucky break joining Lotus Cars & working on the famed DeLorean DMC 12, followed by the iconic BMW M3 E30 and the innovative BMW Z1 and many more…

Dyslexia became my “Superpower” helping me to think and operate differently, to take risks, be adventurous, adaptive. I became a Chameleon in my business ventures.

I traveled the world, started several highly successful businesses, I gained product experience and cultural understanding, I had fun, but also learnt from my mistakes.

Today as an executive consultant and mentor, I offer my business experience and knowhow to Start ups, Established organizations, VC’s and Private Equity companies.

Steven Madge in a DeLorean DMC-12 car with gull-wing doors open, parked in front of a large residential building with plants and succulents nearby, under a clear blue sky.
Steven Madge sitting in Prototype BMW Z1.

“Failure is only the end if you decide to stop” – Richard Branson

Madge Innovates disruptive business transformational approach supports companies in Strategy, Design, Development & Research of new innovative product solutions and digital services, that target future market needs and desires.

Steven Madge around a computer at a desk, discussing a photo of a car wheel on the monitor. The scene appears to be a tech or automotive workshop.
Steven Madge wearing glasses and a checkered shirt with a suit, standing in front of posters of purple sports cars on a blue wall, appears to be explaining or presenting.

Vision & Mission

Capitalize on my past & create a better future

My journey through life is full of memorable experiences and innovative products designed to perfection, excelling in quality, performance and technology. World class solutions that just simply work.

My “vision” and passion is to innovate, disrupt, lead, inspire, have fun, live a balanced life, learn from my mistakes and to make a significant difference.”

My “mission” is to help and mentor creative minds to transform product ideas into powerful unparalleled innovative and creative product solutions, that sell in the digital economy.

Innovation is turning an idea into a profitable and customer-centric reality.

Celebrating 40+ years of MADGIK innovation with bold yellow text, a blue arc, and white and gray text on a dark gray background.

My story starts like this

Fascinated by bowie, but then i meet branson

Growing up in the UK my nick name was MADGIK, and I was obsessed with bikes, cars, technology and creative musicians like David Bowie, Prince and Madonna. I was also inspired by entrepreneurs like Richard Branson and Colin Chapman.

In business I was a bit like David Bowie, a chameleon changing my image and business approach, to suit the market needs.

Whilst living in Germany I was a creative automotive designer, then an analytical engineer and product strategy advisor. I played in Fashion and Lifestyle as a consultant in New York, experimented as an environmentalist developing Wind Turbines in Detroit. Later in life I became involved with Hollywood style digital visualization technologies which lead me to a Paris based software company where I became a global Brand Ambassador.

The Virgin logo with white text on a red circular background

Just like Sir Richard Branson I also have a “Superpower” I’m a “Dyslexic Thinker'“. I’m also an Enneagram Type 3w2, a Visionary, a Risk taker, a Visual Learner and YouTube junky.

Illustration of David Bowie's face with red hair, closed eyes, and orange lips, featuring an orange lightning bolt crossing the face, with the text 'David Bowie' below.
Red background with white and pink text featuring a quote by Virgin, encouraging fun, boldness, and kindness.
Close-up of a circular badge with a Gold-colored overlapping pattern, featuring the logo and text for Lotus.

Customers & Countries

Over the years I have worked for and consulted to some of the best brands in the world

A collection of black and white automotive brand logos, including Aston Martin, Audi, BMW, Bentley, Bridgestone, Capgemini, Chrysler, Citroën, Coach, Dassault Systèmes, Ford, Honda, Hyundai, Jaguar, Land Rover, Lotus, Mitsubishi, Nissan, Opel, Porsche, Proton, Rolls Royce, Smart, Target, Toyota, Vauxhall, Volvo, Volkswagen, Whirlpool.

A proud English American with dual citizenship, I have lived in 5 countries, I’m multilingual and have conducted business in more than 24 countries.

Steven Madge gesturing towards a whiteboard filled with sketches and notes about vehicle design, including a detailed drawing of a car and various technical annotations.

business Details matter

my world learnings

Forty years working with some of the most admired companies in the world has given me invaluable insight into design philosophy, product strategy, futuring, competitive intelligence and sustainability. It has taught me that customer centric design leads to outstanding consumer experiences, which ensures profitability and drives market share.

Through my global travels, I have grown to appreciate the importance of differing cultures, or cross-cultural design, traditions, values, quality of life and market expectations.

Attention to detail, functionality, intuitiveness, understanding the competition and most importantly awareness of market requirements, consumer expectations, is critical to the success of any new product or service offering.

Steven Madge in a Paris Citroen Design Center. design, technology, and human qualities. The words on the wall include SMART, HUMAN, DESIGN, EASY, CONNECTED, OPTIMISTIC, and others.
Steven Madge wearing a dark blazer, light blue checkered shirt, and khaki pants, standing with arms crossed in front of a large digital screen displaying a colorful graphic and the letters 'EU', with a patterned carpet floor behind him.

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